Brick and mortar businesses have already realized that they cannot depend solely on sale from one location. Most such businesses are now using multichannel retailing to achieve higher sales and better profits. At the same time, multichannel retailing entails managing complex sales systems. It is difficult to track sales and order processing of products when products are being sold through multiple channels. However, it is easy to handle all aspects of multichannel sales by using effective sales integration software. Businesses that also sell their product through online retail stores and ecommerce trading websites have to use a software that can integrate data of both online and offline sale systems. This is possible with ecommerce integration using e-Trackit software.
This software has been used since 1995 by thousands of clients. Initially version of the program was limited to effective management of Electronic Point of Sale (EPOS) systems. After years of experience in this field, its developers have started offering their software with features that help integrate EPOS sales and ecommerce sales. The program is easy to use and any seller can track product availability, current position of orders and shipments, pricing, and many other types of data from the comfort of home using a simple home computer.
To use this software, a seller only needs to just feed details of all products into the program. Next step is to choose the channels where the products will be sold. It can include EPOS system as well as other online sales channels. With just these two steps, a seller is ready to sell items at the local retail store as well as on online stores. The whole process of multichannel sales is integrated. There is no need to hire IT employees, buy additional IT hardware, or use other software programs. With the help of e-Trackit, sellers can check all details through a central database.
All market research data point to a future where multichannel retail is going to be the main driver of sales. Already online sales have taken over brick and mortar sales in most product categories. With the help of ecommerce integration using e-Trackit software, businesses can manage all aspects of selling easily and economically. The software automatically populates the product across multichannel retail counters. Information related to sales, orders and stocks are updated in real-time. A good thing about this software is that it can be customized according to specific requirements of a retail seller. It can also be integrated with the system of suppliers so the seller’s warehouse never runs out of any product. Most importantly, the software can be used for customer profiling which helps predict future buying trends.